Ideation

GOOD is not enough
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What’s the opposite of a good idea? Did I hear the answer as “bad idea?”.  Not necessarily! Why can’t the opposite of a good idea be “a great idea”. Why should always the negative side of the spectrum be seen...
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Startups in India pivoting new business models in response to Covid-19
Startups in India pivoting new business models in response to Covid-19
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Make customers always the KING If it is a pleasant surprise, humans do not mind the uncertainty but detest uncertainty if the surprise is an unpleasant shock. Mankind views it as a problem and a disadvantage. Let us play the...
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